mother gives and she takes away.

Hi Carolyn,


Just back from an unexpected trip of a few days to the land that wi-fi forgot to take my lsbh's dad to a date with his Parkinson's specialist in a city a few hours from where they live. Funny that you should have mentioned briefly in your last entry that something dementia related has you " spooked"  ( Tammy's " Ghosts of a Beneficial Place " )  It's bittersweet funny though. It hasn't been that long since I last saw my father-in-law, but in that time period his Parkinson's has become aggressive and the dementia aspect especially has made it's presence known and felt. It is most unnerving to see the man you met four decades ago as the quiet but intimidating  bank manager  father of your bride-to-be, wrestling with incontinence and clearly daunted by the act of simply remembering who is with him and where he is.   Mother Nature takes away.



When we got back we saw that much had happened outside. One short week ago folks were still ice-fishing on the bay here, and there were sizeable  mountains of snow about.   Two or three days of crazy winds and skyrocketing temperatures has transformed all of that dramatically.  There was no ice on the bay at all and things were greening up so fast that I swear I could hear it.



 Today we had a morning coffee on the back deck,  and later I woke up the motorcycle and had my first two-wheeled sorti. Temperatures  tickled 70 (F) and everyone we passed on the road was smiling.  Mother Nature gives.


I read your stuff about keywords and especially " site stickiness " with more than just mild curiosity.  I've always been taken by how the right choice of words can change minds and more. I'll bet that's what Twain was getting at when he noted:

Thunder is good,

Thunder is impressive;

But it is lightning that does the work.

 

 

 

 Your concerns about how to make folks do more than just "bounce in and out again" is, and probably always has been, the marketers main conundrum. The web certainly encourages this kind of innocuous flitting about. It's far easier to click away than to turn and leave the bricks and mortar shop.

 

 

 

May the force be with you on this exploratory marketing foray. I can't quite understand the lure of it, but I can clearly see that you are enamoured. Don't overdo it, eh.

 

Had a chance to get through about the first hour of the first Hobbit flick before we found ourselves on the highway and I still like the literary version of  dinner at Bilbo's over the cinema version.

 

Bye for now.

 

Don.